Role of Neuroscience in Business (1)
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The Role of Neuroscience in Business
More and more, the word neuroscience pops up in various aspects of life. Knowledge of the brain has entered the mainstream, everywhere from education to business, and even to popular culture. The DisneyPixar movie Inside Out is just one example of how widespread talking about the brain has become. It seems like everyone knows something about neuroscience these days. Keeping up with the new insights in employee engagement and leadership is far easier to apply in the workplace with a basic understanding of the brain and neuroscience.
What is Neuroscience?
To put it simply, neuroscience is the study of the nervous system. This includes the brain, spinal cord, and all the nerves throughout the body. Neuroscience is not just about the biology of these structures, but also includes the psychology of the brain, as well as the interactions between the nervous system and other body systems. Over the years, scientists have gained more knowledge about both the molecular structures of the brain and nervous system, and about the behaviours that result from them. There are many branches of study within neuroscience that have influenced all the sciences and sometimes even aspects of everyday life.