Talking Employer Brand

We talked briefly to Ben Gledhill, former Talent Acquisition Manager at Sofology and now responsible for Employer Branding and the Candidate Experience at The Metropolitan University, about his thoughts and views on Employer Brand touch-points and the candidate experience.

Where does your Employer Brand start and end? When someone joins a business? Wrong.

Remember, your Employer Brand will always either encourage a positive or negative emotion so taking that into consideration your Employer Brand will always follow the whole life-cycle of an employee. From the first minute they hear about your organisation, to their candidate experience, how many internal comms messages they read right up to whether they join the organisation alumni after a successful and fulfilling career with your organisation.

Their connection with your Employer Brand can be measured right along the employee life-cycle with the performance data that you measure giving you a true reflection of whether they have bought into your Employer Brand and built that all important emotional connection. Obviously there are many other touch-points with their relevant measures too, however this employer brand touch-points graphic hopefully helps to illustrates just some of the many different ways that a person can interact with the employer proposition that your organisation is offering in terms of a recruitment strategy as well as the candidate and employee experience.

Enormous thanks to Ben for sharing his thorough and thought provoking Employer Brand touch-points graphic. You might want to connect with Ben on LinkedIn directly or follow him on Twitter for even more useful recruitment and employer brand views and info @recruiterguynw

Have any thoughts or comments on Employer Brand you would like to add? We are all ears, call or email us and share your thoughts.   If you would like to talk to E&P about your Employer Brand and how to make it work for your organisation, we’d love to hear from you.

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Engage & Prosper is a UK based privately owned Employee Engagement Consultancy and Social Enterprise, on a mission to help organisations develop a highly productive and fulfilling workplace culture, with their people, through enhanced employee engagement strategies, fabulous and effective internal communications platforms and tailored reward and recognition programmes.

For more information on Engage & Prosper or to discover how we can help you achieve your organisational and people goals please call +44 (0) 330 223 0464 or find out more at www.engageandprosper.com