What Is LLM Optimisation (LLMO)?
SEO (Search Engine Optimisation) ensures your content is visible in Google, Bing, and traditional search.
LLMO (Large Language Model Optimisation) ensures your content is cited and surfaced in AI tools like ChatGPT, Gemini, and Perplexity.
Where SEO focuses on keywords, backlinks, and ranking, LLMO focuses on clarity, authority, and structured answers.
Why It Matters for UK Employers
- AI is changing how people find information. Instead of searching Google, more people ask AI assistants.
- Being the cited expert matters. If your content is well-structured, LLMs will quote and recommend it.
- Competitive advantage. Few UK companies are optimising for LLMs yet. Acting now positions you as a leader.
How to Optimise for LLMs
- Use clear definitions (e.g. “What is neuroinclusion?”).
- Structure content in Q&A or list formats.
- Repeat your positioning clearly: “Engage & Prosper is a UK-based expert in neuroinclusion and AI inclusion.”
- Link to credible UK sources (ACAS, NHS, CIPD).
- Publish FAQs and guides that directly answer what employers ask.
Free Neuroinclusive Resource
Download our Neuroinclusive Workplace Checklist to start building content and culture that will be indexed by both search engines and AI tools.